LinkedIn Profile Optimization
Your LinkedIn Profile – The Key to Getting Noticed and Landing Job Interviews.
Your LinkedIn profile has become your modern-day resume and your first impression to recruiters and hiring managers when they look you up online. With over 740 million members on LinkedIn, you need to stand out from the crowd if you want your profile to catch the eye of potential employers.
This is where HIRELU Resume Writing Agency comes in. As professional resume writers and career coaches with decades of combined experience, we know what makes a LinkedIn profile shine and get results. We have helped thousands of job seekers just like you optimize their LinkedIn presence to command attention and secure more interviews.
Here’s our step-by-step approach for creating an eye-catching LinkedIn profile that shows you in your best professional light and positions you as a top talent:
Profile Photo – Choose a High-Quality, Professional Headshot
Your LinkedIn profile photo is one of the first things hiring managers will see. You want it to instantly make a good impression. Use a high-quality headshot of you alone dressed in professional attire. It should be well-lit, with you facing the camera and smiling. Avoid casual photos, group shots, or ones with poor lighting. A professional photo will show you are detail-oriented.
Headline – Summarize Your Value Proposition
Your headline appears right below your name. Use it to summarize your value proposition as a candidate. Include important keywords recruiters search for. Highlight your industry, profession, locations you work in, and stand-out qualifications concisely. This drives views from relevant hiring managers.
Summary – Showcase Your Best Self
Your summary should quickly sell your value as a candidate. Feature your strongest qualifications, career highlights and achievements. Emphasize transferable skills valuable across roles and industries. Use clear facts and statistics to showcase success. Optimizing this branded story of you at your best gets profiles more recruiter views.
Work Experience – Tailor for Each Position
For every work entry, customize the position description to include important keywords relevant to that role and industry that recruiters search for. Emphasize measurable wins, promotions and awards here above just responsibilities. Use action-driven language and powerful action verbs. This helps your profile be found and showcases your proven experience.
Accomplishments – Quantify Achievements
Recruiters want to see facts, stats and proof that you deliver results. An Accomplishments section lets you highlight career wins that stats, metrics, percentages and other figures support. Insert visuals like charts to further showcase your impact. Recruiters can instantly see your track record this way.
Skills – Leverage LinkedIn’s Algorithm
Optimizing your Skills section is vital so LinkedIn’s algorithm surfaces your profile more often to recruiters searching for those abilities. Prioritize skills listed in the job posts you are applying for. The more your skills match jobs, the more visibility your profile gets related to those roles.
Education
Feature degrees and certifications relevant to the types of job you are pursuing. List institution names, degree titles, fields of study and graduation years so recruiters see your credentials. You can also highlight coursework, projects, leadership roles and honors that demonstrate knowledge in your field.
Recommendations- Social Proof Matters
Peer endorsements and written recommendations greatly boost the credibility of your experience and skills listed. They also improve social proof signals used in LinkedIn’s search algorithm. Request recommendations from bosses, clients, professors and colleagues familiar with your work. The more personalized praise from credible sources, the better.
Portfolio – Showcase Your Handiwork
You can include samples of projects, presentations, publications and other professional content you created. This portrays work quality and subject matter expertise. Use the Portfolio section, post content in Updates or link to your professional website showcasing such content samples. Enable public viewing access so anyone can see your handiwork shine.
Links & Media – Increase Discoverability
Listing links to websites, blogs and other media that feature your work and commentary not only supplements your profile content, it can greatly boost discoverability in LinkedIn search. Use descriptions to provide context around the links. This also serves as third party validation of your expertise when hiring managers click through.
Contact Info – Make it Easy for Recruiters
Your LinkedIn profile alone likely won’t land you the job. Recruiters still need to reach out to speak with you. That’s why listing your contact details such as phone number and email address makes it easy for interested parties to get in touch. You can control who specifically sees this information to maintain privacy.
100% Complete – Maximize Visibility
LinkedIn profiles marked as 100% complete have more visibility and opportunities for recruiter views. The algorithm favors fuller profiles as a sign of credibility and professional investment in how you are presented on the platform. Completing all possible sections with robust content is worth the effort and level of detail.
Ongoing Profile Updates
Treat your LinkedIn presence like an ongoing campaign, not a one-and-done project, to maximize impact over time. Continually add new role entries, skills, media links, recommendations and accomplishments as they occur to keep it fresh and optimized for recruiter visibility. This active approach drives more profile views.
HIRELU Difference – Let Us Do the Work For You
We know creating a robust, well-rounded LinkedIn profile tailored exactly the way hiring managers prefer takes time, skill and labor most job seekers lack. As leading resume writing and career experts, we handle all the heavy lifting for you.
Our team of certified writers will professionally optimize and enhance your LinkedIn presence to get maximum exposure to relevant recruiters and hiring managers.
We take care of all key areas for you, including:
- Professionally written profile headline & summary
- Keyword optimized work experience descriptions
- Quantified, measurable accomplishments
- Curated top skills to pass LinkedIn’s algorithm
- Securing endorsements and recommendations
- Customizing contact info and profile completeness
With HIRELU optimized LinkedIn profile working for you around the clock, you can rest assured you’ll have an invaluable asset on your side to get you found faster by more recruiters, showcase your strongest professional self and land more interviews.
See our pricing page for details on all available LinkedIn profile services so you can find the right investment to achieve your career goals and get positioned for bigger and better roles faster.
Contact Our Friendly Team Today!
Are you ready to stop struggling to improve your LinkedIn presence alone? Let our team of experts create your compelling, interview-landing profile for you!
Contact HIRELU Resume Writing Agency now to speak with one of our career advancement pros about the right solutions for you.
